The debate over what constitutes an ideal cut diamond has been underway for generations. Amoro believes that debate ends right here – with our magnificent Eternitymark® Diamond - painstakingly selected to offer you maximum beauty for your money. In their search for these ideal stones that literally seem able to create their own light, our expert gemologists look far beyond the familiar Four C’s of Diamond grading. Relying on lifetimes of experience and refinement, they find the standouts that offer not only optimal cut, color and clarity but also meet or exceed industry standards for Triple Ideal Light Performance (Brightness, Fire, and Scintillation). In other words, Ideally Cut stones on par with the best in the world.